Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Airasia, that was originally started by the government-owned conglomerate drb-hicom1, was acquired by tuneair sdn bhd (tuneair) on december 8th 2001. A blue ocean strategy can be credited with a lot of its success in 2008, there were two main options for travellers, traditional lodging (hotels, hostels, bed and breakfasts) or couch surfing websites with a reputation of young backpackers looking to party in cities around the world. Blue ocean strategy how blue are you to know if you are approaching a red ocean or already floating in one, take this quiz. W chan kim is a professor of strategy and management at insead and codirector of the insead blue ocean strategy institute, in fontainebleau, france he is the coauthor, along with renée mauborgne, of the book blue ocean strategy, expanded edition (2015) see wwwblueoceanstrategycom.
Blue ocean strategy was developed by two business school professors: we used the malaysian company air asia as an example of how an airline could avoid the red. Blue ocean pharma is a combination of non-traditional medical communications, medical marketing and contract research organizations (cro) focused on supporting pharmaceutical, biotechnology, diagnostics and device development to allow healthcare professionals the opportunity to optimize patient care and improve overall outcomes. Lisa t good premise and i’ll definitely use this with some of my clients, but thought the book became somewhat repetitive after the first few chapters to claim your free blue ocean strategy audiobook download, all you have to do is click the link on this page.
Blue ocean strategy template in excel to help you start thinking outside of the box download 30 day trial. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled blue ocean strategy that is written by w chan kim and renee mauborgne. Posts about blue ocean strategy written by blue ocean strategy dan berhasil menciptakan pasar dalam kondisi blue ocean, sebagai contoh air asia.
Q what motivated you to write an expanded edition of blue ocean strategy and what’s new in the new edition a blue ocean strategy struck a chord with managers and. Blue ocean strategy tools • a diagnostic tool for building a compelling blue ocean strategy • • it captures the air asia the cheaper the better.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant w chankim renée mauborgne. Offer low fare for all destination around the worldsuccess of air asia 1have a very lean organization structure and operating costs are kept to the bare minimum with low wages a low-cost carrier among the airline industry. One of my favourite and heavily referenced textbooks is ‘blue ocean strategy’ by w chan kim and renee mauborgne the sub text of the title page is ‘how to create uncontested market space and make the competition irrelevant.
Conducted this paper introduces the blue ocean strategy, then, provides the positive effects of using it this article is a kind of applied research and the method of doing it, there is a description and analysis and library studies keywords: strategic management, blue ocean strategy, red ocean strategy. Virgin blue has suggested it may extend services to south-east asia therefore, setting up a joint venture with virgin blue can help airasia to grow in asia even further, and help virgin blue to extend services to south-east asia. The bluest ocean strategy for emerging ict business final the blue ocean strategy provides a framework and tool set the blue ocean method describes how to. The blue ocean strategy concept is used as a tool to examine airasia’s strategic moves this article details the development of airasia malaysia from 2005 to 2008 and builds on a prior case, ‘airasia: the sky’s the limit.