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Full-text paper (pdf): impact of celebrity endorsement on consumer buying behavior. Research methodology on effect of celebrity endorsements 1 celebrity endorsement & its effect on consumers 2 what is celebrity endorsements • a form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service • socia. Celebrity endorsement is when a famous person uses their celebrity endorsements in advertising: definition, benefits & examples research paper basics college.
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